Mass Communication (Hons) (Public Relations and Marketing)
3 (1)
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Duration: 3 Years
$31,420
There is tuition fee in details on the page.
What will you learn?
This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
This programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
Eligibility
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
- Entry Requirements
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
- English Requirements
IELTS
Band 5.0
TOEFL
34 (Internet Based Test)
MUET
Band 3
Core areas of emphasis
Brand Management Communication Theory Consumer Behavior Contemporary Issues in Marketing
Career prospects
When you’ve successfully completed this programme, you could embark on any of these exciting careers, including: Brand Manager Campaign Director Corporate Affairs Manager Corporate Communication Manager Foreign Affairs Officer Market Researcher Public Relations & Marketing Consultant Public Relations Consultant Publicist Strategy Planning Manager
Tuition Fees
| Totally (USD) | Yearly (USD) |
|---|---|
| $ 31420 | $ 10473 |
| $ 10473 | |
| $ 10473 |
Course Details:
Duration: 3-year programme. 3 to 4-month Professional internship. Intake: MARCH, AUGUST
Scholarships for Post-graduate studies:
Taylor’s Excellence Award
Kickstart your studies with a flexible, upgradeable award which can be used immediately upon confirmation. Visit Lakeside Campus or any of our Education Counselling Centres with your MyKad/Passport and confirmed or projected academic results for a strong start into a world-class education.
Taylor’s Distinction Award 2019
At Taylor’s, we recognise your potential as it strengthens. You’re eligible for the Distinction Award with just your midterm exam results. If your trial exam results are better, you can upgrade your award to a higher financial value. We’ve also simplified the application process to make it fast and fuss-free.
Take the right step towards a world-class educational journey.
Campus (Main Campus)
No. 1, Jalan SS15/8, 47500 Subang Jaya, Selangor, Malaysia