MASS COMMUNICATION (HONS) (ADVERTISING)
3 (1)
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Duration: 3 Years
$31,420
There is tuition fee in details on the page.
What will you learn?
Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.
The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.
This programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
Eligibility
Eligibility For International students:
- PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.
- Entry Requirements
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject
Unified Examination Certificate (UEC)
Pass with min. 5Bs including English
- English Requirements
IELTS
Band 5.0
TOEFL
34 (Internet Based Test)
MUET
Band 3
Core areas of emphasis
• Advertising Campaign • Advertising Design & Execution • Advertising Principles • Brand Management
Career prospects
When you’ve successfully completed this programme, you could embark on any of these exciting careers, including: • Account Director • Advertising & Promotion Manager • Advertising Consultant
Tuition Fees
| Totally (USD) | Yearly (USD) |
|---|---|
| $ 31420 | $ 10473 |
| $ 10473 | |
| $ 10473 |
Course Details:
Duration: 3-year programme. 3 to 4-month internship. Intake: MARCH, AUGUST
Scholarships for Post-graduate studies:
Taylor’s Excellence Award
Kickstart your studies with a flexible, upgradeable award which can be used immediately upon confirmation. Visit Lakeside Campus or any of our Education Counselling Centres with your MyKad/Passport and confirmed or projected academic results for a strong start into a world-class education.
Taylor’s Distinction Award 2019
At Taylor’s, we recognise your potential as it strengthens. You’re eligible for the Distinction Award with just your midterm exam results. If your trial exam results are better, you can upgrade your award to a higher financial value. We’ve also simplified the application process to make it fast and fuss-free.
Take the right step towards a world-class educational journey.
Campus (Main Campus)
No. 1, Jalan SS15/8, 47500 Subang Jaya, Selangor, Malaysia