Business Administration

University: University Tenaga Nasional (UNITEN)
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English courses available

Faculty: Business & Accounting

Qualification: Bachelor

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Subject: Marketing

Duration: 3 Years

Tuition Fee (Totally):

$13,020

There is tuition fee in details on the page.

What will you learn?

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

Eligibility

SIJIL TINGGI PERSEKOLAHAN MALAYSIA ( STPM)

Pass STPM/equivalent with minimum CGPA 2.00 or grade C for two (2) subjects and Pass Mathematics and Bahasa Inggeris at SPM Level; or

SIJIL TINGGI AGAMA MALAYSIA (STAM)

Pass STAM with a minimum grade of Jayyid (taken within 2 years prior to application) and Credit in Bahasa Melayu, Pass Mathematics and Bahasa Inggeris at SPM Level; and

*For STAM applications, student must have taken MUET with Band 1

MATRICULATION PROGRAMME

Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00; or

FOUNDATION PROGRAMME

Pass Foundation Studies with minimum CGPA of 2.00; or

A-LEVEL

Pass A-Level with a minimum of Gred C in 2 subjects; or

DIPLOMA/ HND DIPLOMA PROGRAMME

Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia; or

DIPLOMA VOKASIONAL MALAYSIA (DVM)

Pass DVM in related fields AND Pass Sijil Vokasional Malaysia (SVM) with:

1) An Academic Cumulative Grade Point Average (CGPA) of 3.33 or higher;

2) A Vocational CGPA of 3.67 or higher and competent in all vocational modules;

3) A credit in Bahasa Melayu (SVM 1104).

**Cohort 2013 onwards also need to get an exemption from obtaining a pass grade for Sejarah at SPM level.

UEC

Pass UEC with a minimum of grade B in 5 subjects

*For HR programme must be including Maths and BI subjects

INTERNATIONAL BACCALAUREATE DIPLOMA (IB)

Pass IB with total points at least 30 points; or

SAME/WACE/AUSMAT

Pass South Australian Matriculation (SAM) and South Australian Matriculation (AUSMAT) with 70%; or

South Australia Certificate of Education (SACE) and Western Australian Certificate of Education (WACE) with Band 2 in 2 subjects; or

OTHERS

Other equivalent qualification recognized by Government of Malaysia.

English Requirement:

Have taken MUET with minimum Band 1* or

Pass IELTS with Band 5.5 and above; or

Pass TOEFL with score 550 and above

Core areas of emphasis

• Principles of Marketing • Business Mathematics • Business Research • Energy Management & Sustainability • Entrepreneurship • Consumer & Buyer Behaviour • Product & Brand Management • Integrated Marketing Communications • Sales

Career prospects

Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as: • Advertising Manager • Sales & Marketing Manager • Sales & Marketing Consultant • Marketing Communication Manager • Product & Brand Manager • Event Manager • Services And Operation Managers • Supply Chain Managers • Customers Relations Managers • Academics

Tuition Fees

Totally (USD)	Yearly (USD)
$ 13020	$ 4340
	$ 4340
	$ 4340