Blue Ocean Strategy
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Duration: 2 Years
$13,125
There is tuition fee in details on the page.
What will you learn?
The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the program emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certification.
The program adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre. Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.
The curriculum is designed to give learners a broad and holistic view of business. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.
This program is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.
Eligibility
A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent.
- Minimum of five (5) years working experience in a relevant field.
English Requirement:
- IELTS Band 6.0 or;
- Applicants who are deemed to have attained the equivalent competency of B2 on the Common European Framework Reference (CEFR) or;
- TOEFL: a minimum score of 550 (paper-based) or a minimum score of 79 with no less than 17 in each four components (internet-based) or;
- Applicants with degrees and with proof of English Language as the medium of instruction are exempted from the above requirements upon faculty approval.
Core areas of emphasis
Marketing Management Research Design & Analysis Business Accounting for Decision Making Economics for Strategic Planning Blue Ocean Strategy Blue Ocean Strategy Consulting Practice Applied Blue Ocean Case Study
Career prospects
Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organisational hurdles, and build execution into strategy. Surpassing traditional thinking about strategy, Blue Ocean Strategy charts a bold new path to winning the future
Tuition Fees
| Totally (USD) | Yearly (USD) |
|---|---|
| $ 13125 | $ 6562 |
| $ 6562 |
Course Details:
Duration: 1.5 Years Intakes: January, May, September
Scholarships for Post-graduate studies:
UCSI University offers scholarships to deserving international students at UCSI University.
As the scholarships are limited and often based on merit, they are very competitive. All shortlisted applicants will be notified for an interview before the confirmation of the scholarship award.
Interested applicants can find out details of the scholarship criteria by downloading the international scholarship form.
Campus (Kuala Lumpur Campus)
No. 1, Jalan Menara Gading, UCSI Heights (Taman Connaught), Cheras, 56000 Kuala Lumpur, Malaysia