Branding & Advertising
3 (1)
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Duration: 3 Years
$13,260
There is tuition fee in details on the page.
What will you learn?
This degree program equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.
Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.
Duration and Mode of Study
The minimum duration of study to complete this degree program is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.
Eligibility
International students / Entry Requirements
UCSI Foundation year
- Pass, with a minimum CGPA of 2.0
STPM
- Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-levels
- Minimum 2 principals (E)
UEC
- Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation
- Minimum CGPA of 2.0
International Baccalaureate (IB)
- Minimum score of 26 points in 6 subjects
Canadian Pre-U
- Minimum average of 60% in 6 subjects
SAM / Australian Year 12
- Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
- Minimum overall average of 60%
Diploma (business-related)
- Minimum CGPA of 2.0
Other equivalent qualifications
- To be reviewed by the faculty on a case-to-case basis
English Requirement:
- A score of Band 5.5 in IELTS or its equivalent is required as stipulated by the Ministry of Education of Malaysia.
- Applicants who have studied at least one year in a program at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the program was in English can be exempted from the English language requirements stated above.
Core areas of emphasis
• Fundamentals of Marketing • Business Information System • Marketing in Practice • Introduction to Branding • Organisational Behaviour • Microeconomics • Statistics and its Application • Fundamentals of Advertising • Strategic B
Career prospects
• Brand Executive • Brand Management • Product Management • Account Management • Channel Management • Channel Development • Advertising Executive • Advertising Manager • Event Planner • Event Manager • Campaign Development Executive • Media Executive • Media Planner • Academician • Entrepreneur
Tuition Fees
| Totally (USD) | Yearly (USD) |
|---|---|
| $ 13260 | $ 4420 |
| $ 4420 | |
| $ 4420 |
Course Details:
Duration: 3 Years Intakes: January, May, September
Scholarships for Post-graduate studies:
Realize your aspirations with UCSI University Trust Scholarship. We have allocated RM30million in scholarships for prodigious students like you. Scholarships and a Sports Bursary are awarded to deserving Malaysians irrespective of race, religion and creed to pursue their higher education at UCSI University. Scholarships are offered to students at Foundation, A-Levels, Diploma, Undergraduate and Postgraduate levels.
- TAN SRI AHMAD RAZALI MERIT SCHOLARSHIP AWARD
- UCSI UNIVERSITY TRUST SCHOLARSHIP
- UCSI UNIVERSITY TRUST PRINCIPAL’S AWARD 2019
- UCSI UNIVERSITY TRUST PRE-U SCHOLARSHIP
- UCSI UNIVERSITY TRUST SPORTS BURSARY
- UCSI UNIVERSITY TRUST GRADUATE SCHOLARSHIP
- UCSI UNIVERSITY TRUST GRADUATE ASSISTANTSHIP
- UCSI UNIVERSITY TRUST FINANCIAL ASSISTANCE
Campus (Kuala Lumpur Campus)
No. 1, Jalan Menara Gading, UCSI Heights (Taman Connaught), Cheras, 56000 Kuala Lumpur, Malaysia