Corporate Communication

University: University Tunku Abdul Rahman (UTAR)
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English courses available

Faculty: Faculty of Creative Industries

Qualification: Bachelor

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Subject: Business Studies

Duration: 3 Years

Tuition Fee (Totally):

$13;,550

There is tuition fee in details on the page.

What will you learn?

Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various pusposes. It supervises internal and external communication, media relations, reputation managemnt, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.

The Bachelor of Corporate Communication (Hons) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to ccmmunicate effectively in the local and global business world. The programme will expose students to communication managemnt and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.

Eligibility

STPM with 2 Principal Passes

OR

A-Level with 2 Passes

OR

South Australian Matriculation (SAM) with an Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subjects

OR

Canadian Pre-University (CPU) with an average of 70% in 6 subjects

OR

Unified Examination Certificate (UEC) with Grade B in 5 subjects including English language

OR

Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)

OR

Foundation from other Institutions of Higher Learning

OR

Matriculation Certificate, Ministry of Education

OR

Diploma, Tunku Abdul Rahman University College (TAR UC)

OR

Diploma from other Institutions of Higher Learning

OR

Other equivalent qualifications recognised by the Malaysian Government

AND

A credit in SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

Core areas of emphasis

Communication in Interpersonal Relationships Corporate Writing I Creative Thinking and Idea Generation English for Mass Communication Fundamentals of Public Relations Integrated Marketing Communications Intercultural Communication Introduction to M

Career prospects

Corporate Communication Executive Event Management Executive Media Liaison Officer Community Affairs Executive Public Affairs Executive

Tuition Fees

Totally (USD)	Yearly (USD)
$ 13;550	$ 4516
	$ 4516
	$ 4516