Business Degree Program

What will you learn?

Our Business degree program* offers a combination of broad-ranging exposure to contemporary business topics. You will also be equipped with firm grounding in basic marketing and management subjects in an American context. You will be able to hone your analytical and critical-thinking skills through academic theory and practical work. Major fields of study include:

• Accounting
  You will learn about the preparation, analysis and verification of financial information for individuals and businesses. This includes budget analysis as well as financial and investment planning.

• Digital Marketing
  Digital Marketing is where traditional marketing meets the internet and other forms of new media including mobile and video games and covers a wide range of areas such as social network marketing, search engine optimization, viral marketing, web analytics, reputation management and experiment based market research, economics, public relations, and entrepreneurial skills.

• Entrepreneurial Studies
  Entrepreneurship Studies focuses on general business subjects but pays particular attention to capital management, product development, opportunity recognition, market research and feasibility, complete with areas in technological commercialization, financial analysis, legal issues and human resource management.

• Fashion Marketing
  Fashion Marketing encompasses all activities under the management and marketing functions of the fashion world. You will learn about buying, merchandising, cataloguing, cost control and more.

• Finance
  You will learn about the preparation of financial reports as well as direct cash management strategies.

• Human Resource Management
  You will learn all about managing an organisation's workforce, which includes human resource training and development, strategic staffing, managing organisational change, team building and more.

• International Business
  You will learn about work cultures, marketing and business strategies as well as trade and regulations on an international scale.

• Management Information Systems (MIS)
  MIS involves planning, coordination, direct research and design of computer-related developments for any organization. You will learn about the information flow of computer systems and how to coordinate installations for smoother processes in business operations.

• Marketing
  Marketing involves the study of consumer behaviour to satisfy the customer's needs through advertising, promotions, market research, marketing strategies, sales, product development and public relations activities.

• Supply Chain Management
  This study involves the integration of activities across companies to manage the flow of products, services, people and equipment.

 Popular Universities for American University Program (Business)

US Universities	Canadian Universities
Binghamton University	Acadia University
Indiana University of Pennsylvania	Trent University
Michigan State University	University of Lethbridge
Southern New Hampshire University*	University of Manitoba
Ohio State University	University of Saskatchewan
Purdue University	University of Winnipeg
University of Missouri	University of Brunswick
University of Wisconsin-Madison	Memorial University of Newfoundland
University of Nebraska-Lincoln
University of Oklahoma-Norman
University of Iowa
Winona State University
Iowa State University
Kendall College

* 4+0 Business Program is offered at INTI International College Subang